Greenlight's new store location at 632 Flatbush opened on Small Business Saturday, November 26, 2016! Check our Tumblr page for photos and update, and come by and see us soon!
Greenlight Bookstore has announced plans to open a second retail location in the Brooklyn neighborhood of Prospect Lefferts Gardens, where co-owner Rebecca Fitting lives. Greenlight has signed a lease on a 2,100 square foot retail space at 632 Flatbush Avenue (at Fenimore Street), part of the new development The Parkline. The new location will be a general independent bookstore, including both kids and adult books, as well as a basement space which will house the company’s offsite sales business. Like the Fort Greene store, the bookstore will be closely tailored to its neighborhood, and will host events and seek to partner with local institutions with the goal of becoming a true community space.
The expansion comes at a moment when Greenlight has repaid all of its startup loans, has developed a staffing infrastructure that allows for delegation and expansion, and is finding that its offsite sales business has outgrown its available administrative space. Combined with Fitting’s deep investment in her home neighborhood, which has no existing general interest bookstores, these factors make this the right move at the right time.
Prospect Lefferts Gardens, located on the southeast side of Brooklyn’s Prospect Park, is home to a thriving cultural scene, and inspires loyalty among both long-time and newer residents. Greenlight’s arrival in the neighborhood has been enthusiastically encouraged by local organizations, including the Prospect Lefferts Gardens Neighborhood Association (PLGNA) and PLG Arts, which hosts a neighborhood reading series. Greenlight’s successful pop-up store at Play Kids toy store, as well as sales at street fairs and outdoor markets, has proved the neighborhood has a strong audience for books.
Greenlight is working with Frederick Tang Architecture on design plans for the space; partner Fred Tang designed the Fort Greene store location and the stores will be connected, though distinct. While the opening date remains hard to pin down, preparations are proceeding well in terms of fundraising, buildout plans, staffing reorganization, and publicity. The new store and the Community Lender program have already been covered by book industry publications including Publishers Weekly and GalleyCat, and in Brooklyn local media including News 12, Brownstoner, DNAinfo, Fort Greene Focus, and Ditmas Park Corner.
“Jessica and I are proud and excited that Greenlight will be opening our second store in Prospect Lefferts Gardens,” said Fitting. “Our business is ready to grow, and our hope is that by opening a bookstore in Prospect Lefferts Gardens, we are contributing to the community in a positive, constructive way. Right now neighborhood residents have to travel pretty far afield to buy a book, but our plan is to change that by bringing a bookstore to 626 Flatbush. When an emotional investment and a smart business decision coincide, it's a beautiful thing.”