Live via Zoom:
Thursday, December 10, 7:30 PM ET
Squawkin’ Sports Hosted by Patrick Sauer and David J. Roth
Featuring Pete Croatto, author of From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA

Created and hosted by writers Patrick Sauer and David J. Roth, Squawkin’ Sports is an ongoing series featuring book chats with grown-up authors writing about grown-ups playing kiddie games. For this installment, Sauer and Roth chat with journalist and basketball fan Pete Croatto on his new book, From Hang Time to Prime Time. Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA’s surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Featuring writing that leaps off the page with energy and wit, Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association–National Basketball Association merger in 1976, revolutionizing the NBA’s image. He pays homage to legendary talents and dives into CBS’s personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. Essential reading whether you’re a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.

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