This is part of our BLACK SHEEP imprint for young readers.
Akashic's only other picture book for children is also music-themed -- I Love You Too by Ziggy Marley -- and has sold very well.
Very strong gift book potential.
This is likely the first in a series of books, including What Is Hip Hop? What Is Classic Rock? etc.
Eric Morse will be very involved in the promotion, and has a background in marketing and music, which should have great payoff.
Akashic is very tied into the punk/indie music world and have had great success in this area.
Publicize to major dailies, weeklies, literary publications, alternative publications. Major radio and television push.
Akashic's promotion will have a strong social media component.
Giveaways on Goodreads, LibraryThing, and through Advance Access.
Galleys (and e-galleys via Edelweiss) available 4-6 months in advance of publication.
Display & giveaways at BEA & ALA.
Promotion targeting young & hipster parenting publications--print & online
Promotion on the author's and illustrator's websites